Jam Jam Cake close up photo of single slice on white plate

Jam Jam Cake

Jam Jam Cake - inspired by one of Newfoundland's most favourite cookie treats from the locally iconic, Purity Factories. It's Newfoundland's answer to the Victoria Sandwich Cake!
Course Cakes/Dessert
Cuisine Newfoundland Inspired
Prep Time 20 minutes
Cook Time 40 minutes
Total Time 1 hour
Servings 16 servings
Calories 341 kcal


  • Ingredients
  • 1 1/4 cups sifted all purpose flour
  • 1 1/2 cups sifted cake flour
  • 1/2 teaspoon baking soda
  • 1 1/2 tsp baking powder
  • 1/2 teaspoon salt
  • 1/2 cup light brown sugar
  • 1/2 cup vegetable oil
  • 1/2 cup butter  at room temperature
  • 1 tsp vanilla extract
  • 3 large eggs
  • 3/4  cup undiluted evaporated milk
  • 3/4 cup fancy molasses not cooking molasses
  • 1 cup partridgeberry apple jam or any red berry jam you like
  • icing sugar (powdered sugar) to garnish (optional)
US Customary - Metric


  1. Sift together both flours, baking soda, baking powder & salt. Set aside.

  2. Grease and flour two 8 inch round cake pans and line the bottom with 2 circles of parchment paper.
  3. In the bowl of an electric mixer beat together the vegetable oil, butter, brown sugar and vanilla.
  4. Beat well at high speed with whisk attachment until light and fluffy
  5. Beat the eggs in one at a time.
  6. Mix together the milk and molasses until well blended.

  7. Fold in the dry ingredients alternately with the molasses/milk combination.
  8. I always add dry ingredients in three divisions and liquid ingredients in 2 divisions. It is very important to begin and end the additions with the dry ingredients.
  9. Do not over mix the batter. As soon as it has no lumps in the batter, pour into the two prepared  cake pans.
  10. Bake at 325 degrees F for 35-40 minutes or until a wooden toothpick inserted in the centre comes out clean.
  11. Allow the cake to cool in the pans for 10 minutes before turning out onto wire racks to cool completely.
  12. Spread the jam between the layers and sprinkle a little icing sugar on to to garnish if you like.

Recipe Notes

One Note I would like to make is about using the Purity Jam. It's been a quite a long time since I purchased this product and I remember it as being a firmer set jam. This was definitely on the soft set side. It turned out fine, but it did tend to seep out the sides after a little time. If you can, make your own jam to a firmer set, or purchase a red berry jam that is firm set with pectin for a cake that will stand up better. The nutritional information provided is automatically calculated by third party software and is meant as a guideline only. Exact accuracy is not guaranteed. For recipes where all ingredients may not be used entirely, such as those with coatings on meats, or with sauces or dressings for example, calorie & nutritional values per serving will likely be somewhat lower than indicated.

Nutrition Facts
Jam Jam Cake
Amount Per Serving
Calories 341 Calories from Fat 117
% Daily Value*
Total Fat 13g 20%
Saturated Fat 9g 45%
Cholesterol 47mg 16%
Sodium 198mg 8%
Potassium 337mg 10%
Total Carbohydrates 50g 17%
Sugars 30g
Protein 4g 8%
Vitamin A 4.4%
Vitamin C 2.3%
Calcium 7.5%
Iron 9.1%
* Percent Daily Values are based on a 2000 calorie diet.