Sandwich Spread
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Sandwich Spread. Not quite a copycat recipe of the original Kraft version, this one is even more flavourful than you might remember.

Sometimes a question or comment from a reader can send me completely off track for hours.
This often happens when they mention an old recipe or a nostalgic food item from childhood. Such was the case just yesterday!
I must say, I was a bit surprised when I posted a new recipe for Better Than Miracle Whip, just a few days ago. It has been extremely popular over the last few days.

That recipe was even our Number One post over the busy Father’s Day weekend!
It was even more surprising because I hadn’t intended really to post it as a stand alone recipe. It was meant to be a key ingredient in my new Bacon & Egg Potato Salad!

I just separated them because it could be used in other potato and pasta salad or in coleslaw if folks wanted. I posted it that way in case readers were searching salad dressings alone.


The question that got me thinking about Copycat Sandwich Spread.
When I posted a photo of it on Facebook, a follower, Ramona, asked about Hellman’s Sandwich Spread, which she said is discontinued now. Another comment said Heinz made a brand as well.

The one I remember from childhood though was Kraft Sandwich Spread. Does anyone remember when Kraft sponsored Sunday night TV programming, I think on CBC, and all of the very polished commercials they produced?
I think the whole of the Walt Disney Hour was sponsored by them for many years. Now that’s dating myself!

Those Sandwich Spread commercials.
Among those commercials was definitely one for Kraft Sandwich Spread which was a household staple in many fridges.
One such commercial always had a smiling, dutiful Mom, making sandwiches for school lunches for the next day. Equally broadly smiling kids looked on in appreciation and anticipation.
It was a bit over the top, but commercials were back then. Just the same I did love it on ham sandwiches in my school lunch!
Sandwich Spread, was the Kraft Canada version different?
I can’t say for certain but I highly suspect that it was. In my research for old labels and ingredients for this recipe post, the first thing I was struck by was the fact that they did not look the same.
The American version seems to have been, and still does appear much paler in colour. It also does not seem to have as much of the pickle relish or pimento added. American audience, please feel free to correct me on that.

As I sit and write this, Spouse just came through the door after a successful mission to the supermarket to find a jar of Kraft Canada Sandwich Spread.
I was told that it is harder to find in some areas in Canada as well. I’m not sure about that either, as I have not bought a bottle in many years.
The look and taste test.
Looking at the jar in my hand at the moment, it does have that signature pinkish yellow, pale coral colour. My kid brain remembers it as the same but a far deeper shade.
Chalk that up to newer formulations over the years, or my aging brain. Who knows.


However, when I cracked open the jar the aroma was very familiar. I dipped the tip of a teaspoon into the jar and was instantly transported back to my schooldays.
If there have been reformulations over the years, they seem to have stayed quite true to the flavour profile I remember so well. Yet, it somehow tasted not nearly as intense as I remember
I remember it as creamy, a little citrusy, a little sharp and a little sweet. All seemed in balance back then.
The difference now.
Tasting it again after such a long time, it seems sweeter, and that sweetness more forward than before. It finished sharper but again not as sharply as I remember.
In adjusting my recipe I concentrated on decreasing the sweetness, sharpening the aftertaste and adding more seasoning to make it less bland.
I also added more of the sweet relish and pimento to the recipe. I remember much more of that in the mix than in the present day version as well.
The BLT TEST!
I left the newly developed sandwich spread in the fridge for a couple of days to let the flavours meld together well. These types of recipes benefit from a little sitting time, I’ve found when making things like homemade salad dressings too.
I invited my friend Terry for lunch with Spouse and I, to make BLT’s and test it against the real McCoy. He remembered Kraft Sandwich Spread very fondly from childhood as well, and also hadn’t had it in years.

We all taste tested the newly purchased jar and agreed it didn’t quite live up to memory.
However we also all agreed that the homemade version, although not exact in taste, was far more flavourful than the commercially jarred version sold now.
Those BLT’s, using my home some of my home cured and smoked bacon, went down a treat. They disappeared very quickly indeed!
If you try this recipe be sure to leave a comment here or on one of our social channels. I’m sure other readers would love to know what you think too.
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